The winners of the 2008 John Cotton Dana Library Public Relations Award are:
Gail Borden Public Library, Elgin, Illinois, for “Space: Dare to Dream,” a dynamic interactive exhibit that was also an innovative approach to marketing traditional summer reading programs. The program made exemplary use of partnerships, and the library leveraged the exhibit to rocket its way to record numbers for summer reading participation, library card registration, materials circulation, and program attendance.
Hamilton Public Library, Hamilton, Ontario, for “One Book, One City: Tackling Poverty Through the Arts.” This multi-faceted “one book” campaign, featuring the book Looking for X by Deborah Ellis, championed art as a common language and mobilized the community to raise public awareness about the issue of poverty.
Metropolitan Library Service Agency of St. Paul, Minnesota, for its “Museum Adventure Pass” program presented by Macy’s. The Pass transforms the library card into up to four free tickets to any of the community’s participating cultural organizations. The well-planned campaign was implemented using a broad range of public relations tactics.
Richmond Public Library in Richmond, British Columbia for creating a unique campaign that promoted the library to school age children from kindergarten to grade seven. The highlight of the promotion was the round Ralphy library card for kids.
University of California Santa Barbara for “UCSB Reads for Earth Day 2007.” The UCSB library led a campus-wide initiative to read, discuss, and even recycle (for other readers) the book Field Notes from a Catastrophe. Held in collaboration with local libraries, the program reached a wide range of community members beyond the university, from high school students to users of recordings for the blind and dyslexic.