The winners of the 2005 John Cotton Dana Library Public Relations Awards are:
The Riverside County Library System (Riverside, CA), for its innovative project, "Leer Es Triunfar – Reading is Succeeding," designed to increase the awareness and use of library services among Latino residents in Riverside County through a series of public programs, community events, celebrity television spots and targeted Spanish-language publications.
The Seattle Public Library, for the grand-opening celebration of its internationally acclaimed central library. Part of a multi-year program to improve the Seattle Public Library system, the "Libraries for All" program brought public library awareness to an unprecedented level.
San Diego State University Library & Information Access, for "Spirit of the Land Environmental Symposium and Gala Dinner." This collaboration with the Viejas Band of Kumeyaay Indians assembled nationally known authors, scientists and environmentalists to engage in two days of discussion open to the public and garnered support for the library’s environmental collections.
The Louisiana Center for the Book in the State Library of Louisiana, for its comprehensive campaign, "Louisiana Book Festival," a free family-oriented celebration of writers, reading and books. Community partnerships, activities galore and extensive media coverage contributed to increased awareness of Louisiana’s rich literary heritage.
Maricopa County Library District (Phoenix, AZ), for "The Mystery Club of Luna Drive," an online young adult novel that gives teens an opportunity to solve a mystery using puzzles, ciphers and critical thinking.
Calgary Public Library (Calgary, Alberta, Canada), for "Rediscover Your Public Library." This highly researched and well-planned campaign used imagination and humor to target specific audiences and convert library awareness to increased library use.
North Suburban Library System (Wheeling, IL), for outstanding positioning of libraries as centers of critical community services. Their innovative partnership with the League of Women Voters inspired more than 80 participating libraries to provide voter registration service through their program "Honor September 11: Register to Vote @ your library."