The winners of the 2004 John Cotton Dana Library Public Relations Award are:
Halifax Public Libraries, Dartmouth, Nova Scotia for its complex and layered "Summer Reading Quest," featuring seven fantasy characters in an original, interactive adventure and a dynamic Web site designed to attract the reluctant reader.
Orange County Public Library, Santa Ana, California for the imaginative Egyptology Lecture Series—a program of scholars and other luminaries that was developed from a unique partnership with the American Research Center in Egypt.
Edmon Low Library, Oklahoma State University, Stillwater, Oklahoma for a stellar commemorative celebration entitled "That was Then ...This is Now," focusing on the successes and challenges marking 50 years of building pride.
Dr. Martin Luther King, Jr. Library, San Jose, California for a building dedication campaign, highlighting a groundbreaking partnership between the San Jose State University and the city's public library.
The Pioneer Library System, Norman, Oklahoma for an intriguing and visually appealing campaign that promoted libraries as prominent cultural agents. The Red Dirt Book Festival celebrated the Oklahoma literary experience.
Las Vegas, Clark County Library District, Las Vegas, Nevada for Reading Las Vegas, Books: A Sure Bet!—a catchy public relations and branding campaign using casino imagery to promote the library's second annual adult reading program.
Barrington Area Library, Barrington, Illinois for "Simple Living," a series of lifestyle programs featuring the concept of paring down, making choices and staying focused designed in response to the changing economic climate.
Winners Received a $3,000 Grant In recognition of their achievement, each of the winners of the 2006 John Cotton Dana Library Public Relations Award received a $3,000 cash grant from the H.W. Wilson Foundation.