The winners of the 2002 John Cotton Dana Library Public Relations Award are:
Baltimore County (Maryland) Public Library for its innovative program "Baby Boosters," promoting the library as an important resource for parents and caregivers of preschoolers. The program used volunteers, colorful posters and a dynamic web page to attract its target audience.
Bowling Green (Kentucky) Public Library, for a campaign to turn a historic railroad depot into a branch library, featuring a technology hub and an early childhood center. The focus is on services to young children, parents and caregivers.
Calgary Public Library (Alberta, Canada), for its television campaign "Rediscover Your Calgary Library." Vibrant spots highlighting library resources stressed the value and convenience of library services.
Maryland State Department of Education, Division of Library Development Services, for the campaign "It's Never Too Early." This statewide initiative promotes reading by connecting parents and caregivers of preschool children with local public library services.
New York Public Library, for "Where the Performing Arts Live." This plan raised the curtain on a $37 million/three year renovation project for one of the city's most valuable resources—The New York Public Library's performing arts collections.
North Suburban Library System, (Wheeling, Illinois), for "What's New in Libraries?" a public awareness campaign for the 21st Century. The project used print ads, cable TV and the Internet to inform the public about programs available at today's libraries.