Webinar: Beyond Book Displays
Posted February 3, 2015
Are you concerned when readers say they don’t know about your readers’ services and collections? Frustrated because they are resistant to talking with you? Tired of hearing how people don’t know you have audiobooks, e-books or even large print books? Are you looking for new ways to engage readers who visit your library?
Behavior studies show that more and more people visiting libraries want to find materials and information on their own. This presents a challenge for librarians: how can they best help these self-directed readers? While many libraries use traditional strategies with book displays and bibliographies, today’s readers need more. This webinar will share the latest results of patron browsing behaviors and offer innovative practices to help you engage patrons with passive programming ideas and self-directed pathways.
We’ll explore answers to these questions:
- Understand new trends in browsing behavior
- Design effective self-directed pathways for readers
- Develop reading maps, flow charts and readers’ guides
Nancy Dowd is co-author of ALA’ s best-selling book, Bite-Sized Marketing: Realistic Solutions for Overworked Librarians. She is currently on the Senior Management Team at NoveList and is responsible for the development of their newest product, LibraryAware designed to help librarians communicate effectively to promote their reader services, databases, collections, and programs.
Kate Lawrence has been a UX practitioner for more than 20 years, starting her career in health care designing online order entry systems for Brigham and Women’s Hospital, then moving into online travel, where she worked in User Experience at TripAdvisor and SilverRail Technologies. She is the Vice President of User Research at EBSCO Information Services, leading the research activities that enable EBSCO to gain user insight and improve the customer experience across the portfolio of EBSCO products. Kate is a member of the User Experience Professionals Association (UXPA) and an active presenter in the Boston and national UX community.
This webinar is archived. Click below to watch the recording.