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Webcast: Bring 'Em Back: Re-engaging Your Library Users

Posted October 13, 2015

Description

Bring 'Em Back

Where have all the patrons gone? Are you seeing a decline in the number of once-regular visitors stopping in to browse for a book or place a book on hold in your catalog? How can you bring them back?

You’ll hear from two different libraries about how they did just that. The Charlotte-Mecklenberg Library brought 13,000 inactive patrons back to the library in the last year through a large scale marketing endeavor. The Jacksonville Public Library (FL) used an email campaign to re-engage library patrons. Join NoveList and our panel of library marketing professionals as they discuss what their libraries did to bring their patrons back, and talk about new ideas and inspiration you can implement at your library. If you're on Twitter, don't forget to use the hashtag for this event: #back2thelibrary

This webcast is archived. Click below to watch the recording.

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Resources from the Presentation

The Panelists

Sarah GoldsteinKathy LussierNancy Dowd

Sarah K. Goldstein is a marketing professional with more than 25 years’ experience helping organizations connect their stories with the stories of the people they serve. She is Branch Marketing Specialist for the Charlotte Mecklenburg Library in North Carolina, and a member of the Public Relations Society of America. Prior to joining the Charlotte Mecklenburg Library in 2000, she worked for ten years as an art director and creative specialist in the design and printing industry, developing creative marketing for clients like Dale Earnhardt, Inc., Trane and First Union. Volunteer interests include marketing consultation for the Western North Carolina chapter of Carolina Jews for Justice, helping to raise awareness of social justice issues. She holds a degree in Business Management from the University of North Carolina in Charlotte. Stay up-to-date with her current reading selections on Twitter @sarahkgoldstein.

Kathy Lussier A champion of LibraryAware while a customer, Kathy jumped at the opportunity to join our team in 2015. As Community Coordinator, Kathy is your personal communications hub and ready to help you integrate your library's marketing strategies into LibraryAware for maximum results. From her first job as a TV news producer to her most recent position heading up the marketing and community relations efforts for the Jacksonville Public Library, finding the most impactful way to communicate has been her passion.  She was recognized for a marketing strategy that won her library the Urban Libraries Council's 2015 Top Innovator Award in Customer Experience.  With a Bachelor’s degree in Journalism from the University of Texas at Austin, Kathy is accredited in public relations by the Public Relations Society of America. When she’s not telling other people’s stories, she’s reading them, favoring biographies, historical fiction, and non-fiction about writing, art and creativity.  She enjoys any kind of paper crafting, trying new restaurants with her husband and endlessly trying to teach their dog Napoleon how to fetch.

Nancy Dowd (moderator) is co-author of ALA’ s best-selling book, Bite-Sized Marketing: Realistic Solutions for Overworked Librarians. She is currently on the Senior Management Team at NoveList and is responsible for the development of their newest product, LibraryAware designed to help librarians communicate effectively to promote their reader services, databases, collections, and programs.