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Connecting with Readers through Email

One of the most effective ways for a library to connect with readers is through email, whether through regularly scheduled newsletters that readers come to rely on (like NextReads newsletters from LibraryAware) or through occasional email blasts that announce a new library initiative, program, service or important piece of news. Emails serve a dual purpose; they showcase resources, and keep your library at the top of a reader’s mind.

Engage your community with your library resources

How often have you heard someone say, “I didn’t know the library had that!” Quick, targeted email blasts are an easy way to let your community know about resources like digital magazines, online classes, and genealogy. Learn how:

Guide to increasing usage of library resources
White Paper: I Didn't Know My Library Had That! 
See our guide to increasing the usage of library resources.


Webinar: Promoting Library Resources with Email
Find out how libraries like yours successfully engaged patrons and increased use of library resources with promotional emails.

Reach niche audiences with newsletters

Do you have a special audience you’re trying to reach? Maybe your library is seeking better engagement with local teachers, or you have an active job hunting support group, or you run a popular Maker Fair. Newsletters are a great way to reach these communities with targeted information that addresses their interests. For some examples, check out these effective targeted newsletters:

Want to know more? Hear from four libraries that have found success connecting with these sometimes small, but always important audiences in their communities.

Webinar: Reaching Targeted Audiences with Email Newsletters


Find more inspiration

Public libraries are putting out some dynamic newsletters and email blasts. For some inspiration, check out our blog posts tagged “Library newsletters.” For more information about what makes a great newsletter, check out our webinar, “Library Newsletters Made Easier(ier).” To get tips on creating great looking and effective emails in LibraryAware, check out our in-depth training, “Amazing Emails” part one and part two.

Webinar: Library Newsletters Made Easy(ier)