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Appealing to Genre Readers

Original air date: October 2015

We all know them -- those readers dedicated to a particular genre -- you may even be one yourself! How can you help those readers find the perfect book to read when they’ve already made it through their list of author or title read-alikes? Appeals are a great place to start.

Join us and our panel of reader’s advisory experts, as we discuss strategies for going beyond genre read-alikes and using appeals to appeal to avowed genre readers.

Download the slides