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How to Match Readers and Books using Appeal

Appeal factors help readers decide whether or not a book fits their style or mood. What is “heartwarming” to one reader may be saccharine to another; what is “mildly sensuous” to you may be quite shocking to others. These resources will help you get started finding the right books to appeal to every reader.


Appeak BookThe Secret Language of Books: A Guide to Appeal
*Newly updated 2018 edition*
This useful little pocket guide defines the words that describe the mood of books. It's a must-have tool for anyone who works with readers.

Looking for multiple copies?
If you have a large group using this booklet for training, we'd be happy to send hard copies. Email your request to and please let us know if you need the books by a certain date. We will try to accommodate rush requests, but can't guarantee them.






Tutorial: Finding Books Using Appeal

This tutorial shows you how to use several appeal-based features in NoveList, including the make-your-own appeal mixer.
Appealing to Genre Readers
Webcast: Appealing to Genre Readers

Listen to a panel of reader’s advisory experts as they discuss strategies for going beyond genre read-alikes and using appeals to *ahem* appeal to avowed genre readers.