March 9, 2020

3 steps to a better CTA

A “call-to-action” or CTA is a prompt in your email that asks your subscribers to take a next step. It is indicated by a line of text or image that instructs the next action to take and is often hyperlinked. “Learn more” is an example of a common CTA. Review these three steps as you think about the actions you might want your subscribers to take when reading your newsletter. 

January 21, 2020

The importance of an email list

The death of email has been predicted many times and yet the method of communication is still going strong, even in a time of social media. There are good reasons for this.

November 12, 2019

Anatomy of a good e-Newsletter

Whether you’re new to email marketing or want to improve your library’s current newsletter, we’ve put together a list of what makes a good e-Newsletter.