January 21, 2020
The importance of an email list
The death of email has been predicted many times and yet the method of communication is still going strong, even in a time of social media. There are good reasons for this.
December 16, 2019
The library marketer’s secret weapon
When it comes to promoting your library’s collection, do you often struggle to find the right words to describe a book’s theme, the kind of characters involved, or the author’s writing style? I’m going to let you in on a little secret I shared recently with some library marketers. It’s The Secret Language of Books: A Guide to Story Elements.
December 5, 2019
Find the perfect template in LibraryAware
With the recent release of the all-template search in LibraryAware, it has become easier than ever to find just the template to fit your needs.
November 20, 2019
LibraryAware all-templates search
Soon you’ll be able to search for any of LibraryAware’s 7,000+ templates — flyers, bookmarks, e-blasts, the whole lot — from a single search bar at the top of the page.
November 12, 2019
Anatomy of a good e-Newsletter
Whether you’re new to email marketing or want to improve your library’s current newsletter, we’ve put together a list of what makes a good e-Newsletter.
November 11, 2019
What’s a good open rate for my emails?
If you’re on the sending side of email, it’s easy to wonder whether you’re getting it right. Am I targeting the right email addresses? Do I have the right content in my emails? But the question I get far more than any other is: What’s a good open rate for my emails? The answer is: It depends. Here are a few things that impact open rates and how to think about yours.