November 12, 2019

Anatomy of a good e-Newsletter

Whether you’re new to email marketing or want to improve your library’s current newsletter, we’ve put together a list of what makes a good e-Newsletter.  

November 11, 2019

What’s a good open rate for my emails?

If you’re on the sending side of email, it’s easy to wonder whether you’re getting it right.  Am I targeting the right email addresses?  Do I have the right content in my emails?  But the question I get far more than any other is: What’s a good open rate for my emails? The answer is: It depends.  Here are a few things that impact open rates and how to think about yours.

November 6, 2019

Webinar: Promoting Your Library 365

Kick off the new year with a plan to hit the ground running to promote your library and all that it offers. From advocacy to newsletters, social media to collection building, you’ll leave this webinar with actionable steps to keep your library and its value to the community top of mind all year long. Whether you’re facing a ballot initiative for funding, want a budget increase, or just want everyone to know what you offer, make plans to attend this webinar. 

September 12, 2019

8 proven ideas for growing your subscriber list

Whether you’re new to email marketing or want to increase your library’s subscriber list, we’ve put together eight proven ideas for growing your list. 

September 10, 2019

Webinar: Library Newsletters Best Practices

One of the most effective ways for a library to connect with patrons (and staff) is through email, whether through regularly scheduled newsletters or occasional email blasts. Join us as we hear from three libraries featured in our white paper on newsletter best practices who have stepped up their newsletter game and seen results.

August 14, 2019

Library Card Sign-up Month: August check-in

Congratulations! You’ve survived Summer Reading! And just when you thought you could kick back and relax, you remember: Students (and parents and educators) are heading back to school. And let’s not forget, September is Library Card Sign-up Month. If you are feeling a bit overwhelmed, don't worry! We’re here to help!

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