September 21, 2020
It’s a digital world out there and you want your patrons to see the library first — as the provider of reliable, credible, vetted resources.
September 8, 2020
Five tips to create amazing library digital signage
The advent of digital signage has been a revelation for libraries. The ability to share messages on a digital screen, with its flexibility, has opened a new world of promotion for librarians.
June 26, 2020
Promotions are now Folders in LibraryAware
After hearing that many LibraryAware customers use promotions to store and organize their outreach and communication materials, we have changed “Promotions” to “Folders” and have introduced new tools that allow users to find, edit and publish files quickly.
June 3, 2020
Communication is key to a successful and smooth library building reopening
In many parts of the world, libraries are working out the details of reopening their physical buildings while local health officials are setting guidelines for their communities. Ensuring their plans abide by those rules, while also providing the best service possible to their patrons, is unchartered waters for libraries.
April 27, 2020
Use NextReads newsletters to share your online and electronic resources
With doors closed, you’re probably looking to easy ways to let readers know about your online collections, programs, and services? If you’re sending NextReads newsletters, you’re already halfway there.
April 21, 2020
Let marketing be marketing
Libraries can only begin to develop effective marketing strategies once they’re comfortable with the idea of marketing in the first place. Librarians don’t need to create marketing campaigns from scratch; there are tons of simple, effective marketing tools out there.