June 26, 2020
Promotions are now Folders in LibraryAware
After hearing that many LibraryAware customers use promotions to store and organize their outreach and communication materials, we have changed “Promotions” to “Folders” and have introduced new tools that allow users to find, edit and publish files quickly.
June 3, 2020
Communication is key to a successful and smooth library building reopening
In many parts of the world, libraries are working out the details of reopening their physical buildings while local health officials are setting guidelines for their communities. Ensuring their plans abide by those rules, while also providing the best service possible to their patrons, is unchartered waters for libraries.
April 27, 2020
Use NextReads newsletters to share your online and electronic resources
With doors closed, you’re probably looking to easy ways to let readers know about your online collections, programs, and services? If you’re sending NextReads newsletters, you’re already halfway there.
April 21, 2020
Let marketing be marketing
Libraries can only begin to develop effective marketing strategies once they’re comfortable with the idea of marketing in the first place. Librarians don’t need to create marketing campaigns from scratch; there are tons of simple, effective marketing tools out there.
April 14, 2020
3 easy ways to promote your collection digitally
Before COVID-19, you probably created displays, bookmarks, and flyers to promote your library’s books. But how can your readers find the best titles in your collection when they can’t walk into your physical library building?
April 3, 2020
Microtraining: We’re Not Closed — We’re Live!
Physical libraries are closed because of COVID-19 but librarians are still hard at work, offering help to readers online. Going live on social is a great way to connect with your community, deliver help to readers stuck at home, and help combat social isolation with “face” time and interactive comments.