March 9, 2020
3 steps to a better CTA
A “call-to-action” or CTA is a prompt in your email that asks your subscribers to take a next step. It is indicated by a line of text or image that instructs the next action to take and is often hyperlinked. “Learn more” is an example of a common CTA. Review these three steps as you think about the actions you might want your subscribers to take when reading your newsletter.
February 20, 2020
Bigger, Bolder, Better: New widget sizes are here!
Creating higher resolution images sized right for social media and large enough for in-library screens is now possible in LibraryAware. That means you can create all your digital communications in one program, using the curated library-focused images and professionally designed templates you love. And with our new widget sizes, you’ll get sharp images even on a big screen. It’s all possible through these wonderful things called widgets.
February 17, 2020
LibraryAware Users Speak: Finding your perfect template
Recently our senior product manager Jenny, shared some of the feedback we received in our annual LibraryAware survey. One thing we heard loud and clear was your desire to find the templates you need just when you want them.
February 6, 2020
Reaching readers using books with buzz
You can take results from a Media Mentions search in NoveList and with just a few more clicks, turn them into a professional-looking newsletter, a book carousel (aka book river), a resource in your catalog, and a social media post – it’s a 4 for 1 deal! Sounds amazing? It’s easy, too. Let’s start with creating your newsletter.
February 4, 2020
Success Story: Loudoun County Public Library
Kellie Sigler is the Visual Communications Specialist at Loudoun County Public Library. The communications team is a group of three people to cover the entire library system, which is made up of ten branches serving a total county population of 412,864 people. The eastern and western halves of the county are distinct: the western is rural and mostly farmland, whereas the eastern is closer to the DC metropolitan area.
January 21, 2020
The importance of an email list
The death of email has been predicted many times and yet the method of communication is still going strong, even in a time of social media. There are good reasons for this.