August 14, 2019

Library Card Sign-up Month: August check-in

Congratulations! You’ve survived Summer Reading! And just when you thought you could kick back and relax, you remember: Students (and parents and educators) are heading back to school. And let’s not forget, September is Library Card Sign-up Month. If you are feeling a bit overwhelmed, don't worry! We’re here to help!

August 6, 2019

Advocacy templates in LibraryAware

Getting the word out about your public library is important, but perhaps never more important than when you have a referendum or measure on the ballot. Whether funding is adequate for your needs — or continues at all — often depends on how much voters know about your library’s impact on the community.  

July 11, 2019

5 lessons learned after winning a levy campaign

Running a levy information campaign for a library can be a nerve-wracking learning experience even for the most seasoned marketer. After the ballots are cast and the dust has cleared, you will hopefully find yourself relieved that the public have cast their votes in favor of continued support or (hallelujah!) increased funding. I'm here to tell you that the real work is just beginning. 

June 5, 2019

Library Advocacy: Community Partnerships

Libraries today partner extensively – but do they always partner strategically? It’s so easy to say “yes” when asked to be a partner.

Partnering can have huge benefits, but it can also spread our limited resources too thin. So, when you are thinking about partnering, ask yourself, “What makes a good partner?”