November 12, 2019

Anatomy of a good e-Newsletter

Whether you’re new to email marketing or want to improve your library’s current newsletter, we’ve put together a list of what makes a good e-Newsletter.  

November 11, 2019

What’s a good open rate for my emails?

If you’re on the sending side of email, it’s easy to wonder whether you’re getting it right.  Am I targeting the right email addresses?  Do I have the right content in my emails?  But the question I get far more than any other is: What’s a good open rate for my emails? The answer is: It depends.  Here are a few things that impact open rates and how to think about yours.

June 19, 2019

8 tips for success with email

So you’re considering trying email marketing to drive patron engagement at your library. Or maybe looking to improve your current strategy. Great! There is a lot to take into account when planning, implementing, and analyzing an email strategy. Here are eight tips to help you find success with yours. 

April 2, 2019

10 questions to ask when choosing an email marketing service

So, you’re considering an email service. Great! Whether you’re looking to change providers or you’re starting the process for the very first time, there is a lot to consider, and we’re here to help. 

June 25, 2018

New feature: LearningExpress templates now available in LibraryAware

Wouldn’t it be great to have an easy way to remind your patrons that they have free access to LearningExpress along with the other great online services and databases your library provides? Or how about a way to encourage them to *use* those databases?