April 27, 2020

Use NextReads newsletters to share your online and electronic resources

With doors closed, you’re probably looking to easy ways to let readers know about your online collections, programs, and services? If you’re sending NextReads newsletters, you’re already halfway there.  

April 14, 2020

3 easy ways to promote your collection digitally

Before COVID-19, you probably created displays, bookmarks, and flyers to promote your library’s books. But how can your readers find the best titles in your collection when they can’t walk into your physical library building?

March 12, 2020

Communicating COVID-19 updates to your staff and patrons

When a crisis hits, accurate information is sometimes overshadowed by “fake news” and false assumptions. As information professionals, librarians play a crucial role in providing patrons with the facts and resources for those who want to learn more. 

March 9, 2020

3 steps to a better CTA

A “call-to-action” or CTA is a prompt in your email that asks your subscribers to take a next step. It is indicated by a line of text or image that instructs the next action to take and is often hyperlinked. “Learn more” is an example of a common CTA. Review these three steps as you think about the actions you might want your subscribers to take when reading your newsletter. 

January 21, 2020

The importance of an email list

The death of email has been predicted many times and yet the method of communication is still going strong, even in a time of social media. There are good reasons for this.

November 12, 2019

Anatomy of a good e-Newsletter

Whether you’re new to email marketing or want to improve your library’s current newsletter, we’ve put together a list of what makes a good e-Newsletter.  

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