June 24, 2020
Graphic Novels: Your webinar questions answered
If you missed last week’s webinar Crash Course in Graphic Novels make sure to check it out! Our enthusiastic group of panelists covered everything you need to know to get started providing readers’ advisory for graphic novels. Here are some of the questions the audience asked and responses from our panelists.
June 22, 2020
3 things your library can do right now to help with your community’s economic recovery
Your library likely offers resume-building services, trademark application help, online certification courses, and resources for entrepreneurs. But many of the people who would get the most value out of those offerings don’t even know they exist. How can you promote your small business and career resources? Here are three things you can do right now to get the word out.
May 5, 2020
Save time by scheduling social posts in LibraryAware
No matter the day or the circumstances, we all have tasks we’d like to make more efficient. We've got some LibraryAware tips for you.
April 21, 2020
Let marketing be marketing
Libraries can only begin to develop effective marketing strategies once they’re comfortable with the idea of marketing in the first place. Librarians don’t need to create marketing campaigns from scratch; there are tons of simple, effective marketing tools out there.
April 6, 2020
Webinar: Form-Based Readers’ Advisory When Your Readers (and Staff) are at Home
Librarians’ essential work, connecting books to readers, is more difficult now, since so many libraries and schools have closed. While you’ll be helping from afar your work *can* continue to be responsive, compassionate, and innovative.
March 9, 2020
3 steps to a better CTA
A “call-to-action” or CTA is a prompt in your email that asks your subscribers to take a next step. It is indicated by a line of text or image that instructs the next action to take and is often hyperlinked. “Learn more” is an example of a common CTA. Review these three steps as you think about the actions you might want your subscribers to take when reading your newsletter.