Event Date: May 10, 2016

Webcast: Shoot me an email, library-style

Written by:
Lori Reed

Tags: ,


In a contemporary climate of ad bombardment via too many social media and digital platforms to count, it can be a struggle for library marketers to cut through all the noise. But the solution is actually simple: If you want to communicate a message to your customers, just shoot them an email.

Leah will discuss the Topeka and Shawnee County Public Library’s special brand of e-newsletter communication, how it reaches thousands of customers, drives waves of website visitors and attracts the attention of the press, all in one fell swoop, and on practically no budget.

Learn how to compose impossible-to-resist subject lines, what kind of content makes for fun email communication and how to give your customers yet another valuable, enriching interaction with their library through the simple magic of an email in the inbox.

This webcast is archived. Click below to watch the recording.

Follow up Materials

The Panelists

Leah Sewell is the Communications Editor for the Topeka and Shawnee County Public Library, which basically means she’s an observer, collector and creator of library stories. She’s a veteran publisher and magazine editor who has brought her passion for all things literary and writerly to library marketing. Leah has an MFA in writing from the University of Nebraska, is a published poet and author, a graphic designer, and has a very healthy obsession with books, podcasts, art and from-scratch cooking. She lives in Topeka, Kansas with her two wily kids and a similarly unruly to-read pile. You can follow her writing and musings at leahsewell.com.

Nancy Dowd is co-author of ALA’ s best-selling book, Bite-Sized Marketing: Realistic Solutions for Overworked Librarians. She is currently on the Senior Management Team at NoveList and is responsible for the development of their newest product, LibraryAware designed to help librarians communicate effectively to promote their reader services, databases, collections, and programs.


Comment from Somnath Konduru on April 26, 2016

In NY State librarians need to have continuing education. After attending your webcasts, will you be able to send a certificate of attendance which should include name of the class, date, and the amount of time. I called and left a message about the same.
Thanks - Somnath Konduru

Comment from Cassi Hall on April 26, 2016

Hi Somnath,

We include attendance certificates, as well as the recording of the webcast, presentation slides, and other resources for each and every webcast we put on. You can find it here on this page the day of the webcast and will also receive an email follow-up after the webcast is over with a link to the attendance certificate and other resources.

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