December 16, 2019

The library marketer’s secret weapon

When it comes to promoting your library’s collection, do you often struggle to find the right words to describe a book’s theme, the kind of characters involved, or the author’s writing style? I’m going to let you in on a little secret I shared recently with some library marketers. It’s The Secret Language of Books: A Guide to Story Elements, and it’s the latest version of a free go-to guide to using NoveList for better book recommendations. Librarians tell us they use it to improve readers’ advisory services, as a reference desk resource, and to inspire conversations on RA goals and practices. And we love that! 

Collection marketing vocabulary for the rest of us
What if you’re not a librarian? You’re not alone. A growing number of library marketers are not librarians (I speak from experience here). Coming up with a share-worthy social post about your library’s romance collection, for example, can be tough, especially if that’s not a genre you read. Just open The Secret Language of Books and flip to the section on “Themes in Romance.” You’ll learn that to be classified as a romance, there must be a central love story and a happily-ever-after ending (insiders call it HEA, who knew?). You’ll see a long list of themes to spice up your post, like my personal faves based solely on the titles, “fake relationship” and “secret baby.” Also included are spot-on descriptions of a book's pace, storyline, tone, and more. Promoting audiobooks? Check out suggested language for narrator styles and appealing to different listeners. Most important of all, the guide is jam-packed with accurate, well-researched, and reliable information from the super savvy metadata librarians at NoveList. Oh, and did I mention it’s free?

It was a dark and stormy night
So, the next time you’re challenged to get creative promoting items in your library’s collection, remember there’s a guide written just for you, even if you’re not a librarian. Because who wouldn’t love a contemporary romance with no strings attached that’s upbeat and intricately plotted with well-crafted dialogue in which opposites attract once the secret baby is revealed?*

*Sounds good? Check out The Proposal by Jasmine Guillory, or just search the NoveList database online with your library card for other suggestions.

Kathy Lussier is the Engagement Manager at NoveList. She is currently reading A Way to Garden: a hands-on primer for every season, which thanks to NoveList she now describes as “an amusing, engaging, and reflective memoir” by Margaret Roach. 


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