January 21, 2020
If you’re anything like me, you spend odd hours (waiting in line at the DMV, anyone?) popping around the internet and following flights of fancy. My flights of fancy often revolve around food. For personal reasons, I would love a food version of NoveList where I could put in the ingredients that I thought had been in this recipe I tried years ago and didn’t save and can’t find again (a Nigerian stew with peanut butter, beef, and something fish-related?) but that’s a tasty digression from my point which is — those food websites always want my email address. So do the knitting sites and the parenting sites. There’s a good reason for this.
As Jenny mentions in her blog post about good open rates, the death of email has been predicted many times and yet the method of communication is still going strong, even in a time of social media. There are good reasons for this:
Convinced, but wondering how to get email addresses in the first place? We have some white papers and webinars that can help, on newsletter best practices, and using email to connect your patrons to resources they need, like Flipster and LearningExpress.
The white papers and webinars have other tips for you too, like how to find content (psst: we make tons of content in LibraryAware that you can use), how to strategize who you’re going to engage and what you’re going to engage them about, and some tips for good design. These resources are a good starter kit for you to get your newsletters up and running – and to spruce them up if you’ve already got one.
Looking for a newsletter provider? We’ve got you covered there, too. Just let us know you’re interested, and one of our NoveList consultants will ask you about your needs and let you know how LibraryAware can help.
Jennifer Lohmann is the Director of Sales and Marketing at NoveList. She is desperately trying to relisten to Wolf Hall by Hillary Mantel before the third book in the trilogy is out.