Event Date: April 12, 2018
"I didn't know the library had that!" How many times have you heard that from your patrons?
Probably too many.
While libraries have promotional strategies in place to expand awareness and usage of in-house programs and collections for patrons visiting their buildings, they are often frustrated when it comes to getting people to use their online resources.
Join us to find out how libraries like yours successfully engaged patrons and increased use of library resources with promotional emails. Learn practical ideas to turn interest into engagement, as well as tips for keeping the excitement going.
Whether you’re thinking of a library email campaign or already in the planning stage, this presentation will provide you the insight and inspiration to get you started.
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Mary Wallace Moore is Director of Smyrna Public Library in Smyrna, Georgia. Mary’s 2018 goals for her library focus on finding new ways to reach out to the community. Her personal learning goals include genealogy research skills and video editing. She loves reading historical mysteries, science fiction, fantasy, and literary classics.
Katresa Gardner is the Web Services Librarian for Sarasota County Libraries and Historical Resources in Sarasota, Florida. She manages the library system’s online presence, including the website, emails, and social media channels. Katresa stays on top of the latest digital methods and systems and investigates innovative technology for her library.
Kathy Lussier, APR, is the LibraryAware Customer Engagement Coordinator. Kathy helps customers integrate their library's marketing strategies into LibraryAware for maximum results. From her first job as a TV news producer to heading up the marketing and community relations efforts for a large library system, and now, here at NoveList, finding the most impactful way to communicate is her passion.