October 11, 2016
It’s one-twelve in the afternoon. Your readers have just finished their lunch and are popping over to their email accounts for a brief respite before getting back to their daily grind. What are they hoping to find? Something funny? Something interesting. Something…free?
We here at NoveList won’t pressure you to be funny, but we know libraries are full of free and interesting books, movies, programs, e-resources and more. And we also know that you offer newsletters through services like LibraryAware. The question is; how do you communicate free and interesting to your readers? As they’re scrolling through their post-lunch drowsiness, how does your library newsletter become the one they open and then how do you get them to click your links?
Our customers make some awesome newsletters. If you’re looking for ideas, start with some newsletters we love.
Librarian and graphic novel fan Patrick Holt created a graphic novel newsletter. It’s one of the best library newsletters we know of. What makes it so awesome?
As librarians, we know it’s important to get folks in their 20s and 30s interested in the library. Indian Prairie is a great example of how to make that happen.
We’ve looked at two examples of newsletters aimed at a specific library audience. Jacksonville Public Library’s newsletter is a great example of how to tell the whole library story.
Looking for more ideas? NoveList hosted a webcast in May on library newsletters with Leah Sewell from Topeka and Shawnee County Public Library and our own Nancy Dowd. If you missed it, the recording is still available and there’s a lot of good information packed into that hour.
Jennifer Lohmann is a Sales and Marketing Specialist at NoveList.