April 19, 2018
NoveList wanted to know more about the libraries we work with, so we ran a report on usage trends for LibraryAware and we learned a lot not only about LibraryAware but also the libraries we work with, and more specifically, how the jobs of library professionals have changed over the past few years. We love being on this journey with you and wanted to share what we learned.
Our LibraryAware team has seen these changes reflected in how libraries are using our services to do their ever-evolving jobs. When NoveList launched LibraryAware in 2012, libraries created about 3500 print items like flyers, book lists, and brochures. Last year, our customers used LibraryAware to create nearly 411,000 print items. Getting the word out about the value of libraries has become increasingly important. More and more libraries are creating materials like infographics, media releases and donor appeals in addition to program flyers.
“Many libraries are offering more programs and services than ever before. The biggest challenge for marketers is how to promote them all to their patrons,” said Sasha Vasilic, Public Relations and Marketing Supervisor at Niles-Maine District Library in Illinois. “LibraryAware is an indispensable part of our marketing plan. With the integration of our online catalog, it’s easy to add book jackets and annotations to e-newsletters. Not to mention that their templates are beautifully designed!”
In 2012, libraries were dipping their toes into the social media waters. Today, they’re diving right in. Our customers are promoting library events, reading recommendations and services on social media more than ever. We’re happy to be a part of that: libraries posted to social media through LibraryAware 69 times more in 2017 than five years ago! Lara Grunow at Okotoks Public Library in Alberta, Canada, has seen her library’s use of social media skyrocket. In 2015 they posted to social media through LibraryAware 18 times. Last year alone they posted to Facebook and Twitter through LibraryAware 1,274 times!
“In the past two years, we have really worked hard to increase our online presence. The ability to easily share the items that we’ve already made in LibraryAware on Facebook and Twitter makes the whole experience quick and easy,” according to Lara.
Email has become accepted as an effective communication channel for libraries. We’ve seen significant increases in the number of libraries marketing their collections, programs, and services via email -- a nine-fold increase since 2012, with a 16% increase from 2016-2017 alone. Last year, our customers sent more than 81 million emails to over 5 million subscribers.
“We’ve been a LibraryAware customer for years, and I’ve witnessed LibraryAware constantly evolving to meet the changing needs of libraries,” says Caleigh Haworth, Training and Communications Coordinator for Marigold Library System in Alberta, Canada. “They regularly create new templates that make it fast and easy for library staff to promote programming and services. And they implement changes to the interface to make the system more user-friendly, such as the addition of the new drag-and-drop editor.”
Simone Hindin, Community Librarian -- Access at Selwyn District Libraries in Leeston, New Zealand, agrees. “The new drag and drop interface makes creating attractive, on-brand posters and flyers so easy that we’ve really increased how often we do it. Now instead of using our somewhat plain Word templates I can dip into LibraryAware and edit an attractive and professional poster in a matter of minutes. And our new adult programmes coordinator has taken to it like a duck to water, telling me recently, ‘you’re so right, it is a very cool and easy programme to use!’”
“When we create promotions, the consistency of messaging and appearance is important, especially because patrons are interacting at branches in person, online and through word-of-mouth,” explained Randy Goble, Marketing Communications Director at Kent District Library in Michigan.“My philosophy is that a design must be visually arresting. If it’s not, it nobody will stop and read it. The quality of the designs in LibraryAware makes it easy for our staff to create professional-looking materials that are effective with patrons.”
We love knowing that our work helps you with your work. We are thrilled to get the chance to support you through these changes. Keep telling us what we can do to make your job easier, and we’ll make it our job to make it happen.
Kathy Lussier is the Customer Engagement Coordinator for LibraryAware.