August 7, 2019
Newsletters are an effective way for libraries to connect with their communities in a meaningful way. Whether you’re new to newsletters or want tips for making yours more impactful, we’ve got a resource you’ll want.
For more than a decade, NoveList has provided NextReads, an award-winning newsletter service for libraries; our LibraryAware newsletters are popular ways to keep patrons up to date on library programs and services. We’re often asked for tips, so we’ve put together Library Newsletters: Best Practices, full of ideas and best practices from the thousands of libraries we serve. We’ve learned through trial and error, as well as from the great examples created by our customers, what is most effective at reaching patrons.
These tips come from libraries big and small, urban and rural, in the United States, Canada, Australia, and New Zealand. We’re sharing them in the hope that they will help you engage with your community — seniors, parents of young children, readers, job hunters — whomever you’re trying to reach.
You’ll learn more about determining goals, gathering intelligence, establishing brand, and email metrics. Pick up tips on the anatomy of a good newsletter, and what makes for an engaging subject line and call-to-action.
Ready to get started with or refresh your library’s newsletter? We’ve collected our most helpful resources in the Idea Center — including this new whitepaper on increasing usage of library resources that you don’t want to miss.
Molly Wyand is the Communications Specialist at NoveList. She is currently reading In the Woods by Tana French.