August 14, 2019
Congratulations! You’ve survived Summer Reading! And just when you thought you could kick back and relax, you remember: Students (and parents and educators) are heading back to school. And let’s not forget, September is Library Card Sign-up Month. If you are feeling a bit overwhelmed, don't worry! We’re here to help!
Back in May, we partnered with EveryLibrary to bring you Promoting Library Card Sign-up Month (from inside and outside the library), a webinar full of tactics and techniques for successful library card sign-up month campaigns. Panelists discussed ways to use marketing and awareness-building resources, along with practical tips and strategies for getting outside of the library and into the community and making this year’s (and every year’s) Library Card Sign-up Month successful.
One tool provided in the webinar was a sample planning timeline for all activities #LCSUM-related. So, while you’re taking a post Summer Reading breather, don’t forget to check in on your progress. And though we know library card sign-up is a year-round activity, here is what August should have in store for you and your #LCSUM month planning:
Run a “neighborhood evaluation exercise”
Do you have a door-to-door environment? What about “unusual places” in your community? Public transportation, laundromats, farmers’ markets — think outside the box! Make a plan for where you’re heading next month to make the highest impact.
Recruit staff and volunteers
Front of house, back of house, Friends of the Library — is your squad assembled? Schedule a meeting for your staff, include details in your internal newsletter, ask active patrons to get involved!
Create a door-to-door schedule
Create an online sign-up form to easily schedule staff and volunteers for canvassing shifts, or post one in the staff room (and the circ desk if you’re looking for volunteers).
Create packets for canvassers
The leave-behinds serve as crucial reminders and will help with those who might not be home or with whom you might not have a chance to share all of the benefits of a library card.
Need help with creating materials! LibraryAware can help with its colorful and customizable #LCSUM templates:
Contact media for “ride-along”
It’s all about PR, right? Pre-event marketing will be crucial to success and is also a great way to let people know what you’re up to at your library.
We'll check in again next month. Good luck!
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Molly Wyand is the Communications Specialist for NoveList. She is currently reading Invisible Women by Caroline Criado Perez.