May 18, 2018

Five ways to get started with email

Email is one of the most effective ways for a library to connect with the larger community, whether through regularly scheduled newsletters that readers rely on for great recommendations or occasional e-blasts announcing new programs, services, and general library news. And email isn’t just informative; it also keeps your library and your services at the top of a reader’s mind.

If you want to get started with connecting to your readers through email, or just get some ideas for new email campaigns you can try, we have some resources you won’t want to miss.

1. Promote your databases 

If you’re looking for ways to increase the usage of your databases but don’t have a lot of time to spend, email is a great solution. Link directly to the database page on your library’s website to connect patrons instantly with your services. Spotlight a single database, or several. Looking for inspiration? Take a look at the pieces we put together to help libraries with LibraryAware promote LearningExpress.

2. Reach out to new cardholders

This is a no-brainer! Make sure your new cardholders know about all the great services your library offers. Send one email packed full of info or highlight one each month for a few months.

3. Friendly reminders

Life gets busy, and sometimes even the most passionate patrons aren’t able to make time to visit the library. Don’t think of those patrons as a loss, but as an opportunity! They may not be able to visit in person, so make sure they’re aware of the digital services your library offers, like checking out e-books and e-audiobooks.

4. Reach out to niche audiences

These groups may often be small, but the impact of engaging with them can be huge. In fact, we were so blown away by some of the stories we heard from libraries about the success they’ve had with reaching targeted audiences with email that we did a whole webinar on it! Check it out and get some tips for putting this into practice at your library.

5. Share information with staff

If you’re new to using email to reach out to your community, beginning with a regular e-blast just for staff could be a handy testing ground. Provide information about training and professional development opportunities, relevant community news, spotlight staff accomplishments, and share positive feedback or quotes from patrons. Or how about reading recommendations for your staff?

Ready to get started connecting with readers through email? We’ve collected our most helpful resources in the Idea Center -- including a downloadable white paper on increasing usage of library resources that you don’t want to miss.

Cassi Hall is the Communications Specialist at NoveList.

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