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Tips for Creating Effective Flyers

Post by Nancy Dowd
Posted October 28, 2013 in

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Ever feel as though your flyers aren't doing their job? Great copy, fitting fonts, compelling colors, and appealing artwork can help you create effective flyers that grab attention even with the most basic layouts. To demonstrate, I've created an assortment of flyers all from the same LibraryAware template. The layout I used is "Flyer, Landscape Overlay," consisting of two text boxes and one image behind them. With the use of images, typography, and colors, I think I acheived some cool looks. But you tell me...

Friday Night at the Movies

The image of popcorn practically screams "movie," so why not make it huge? After that, the rest of the job is pretty easy. I targeted the message to teens in my call-to-action and instead of writing out the name of the book, I used the book cover. No need to explain what a movie night is, right? All we need for copy is the where, the when, and the why. I played around with fonts but decided on a light and fun feel because it worked with the simplicity of the copy.

 

Friday Night at the Movies 2

If you prefer to spell out the movie's name, try this look. The headline will appeal to guys but still speaks to girls. The use of strong font and all caps commands attention. No need to use "teens" in the copy because the image does that for you. 

 

 

Freegal

Promoting products is easier than you think. I love the big images -- in this case I put it front and center and let the girl's expression and free-flowing hair give movement to the copy. All I had to do was add a couple of words to let people know the what, the why, and the how, and the flyer is complete. Remember you have about three seconds to grab a reader's attention with a flyer, so keep words to a minimum. 

Mommy and Me Storytimes

Typography helps to differentiate this flyer. Using all caps and a golden brown gives it a sophisticated feel. Matching the colors for "Mommy & Me" and "joyful" helps the reader quickly connect with the feeling. The feel for this storytime will appeal to new parents who are also buying items from Pottery Barn for Kids, Serena & Lily, and Target. 

 

Homework Help

Simplicity always works. This is a great poster targeted toward parents. It conveys a feeling of safety and success. The copy is short and sweet, only sharing the necessities. It would be nice to give a handout with details for parents to take home -- a brochure or rack card would be perfect. 

Family Festival

I've heard people say they are uncomfortable using images because they think they have limited appeal across audiences. An easy solution is to crop a section of the photo. I have a tendency to use legs and feet but you can crop legs, arms, eyes... whatever works for you. In this case I used the ballerina because I loved the colors and the reflection on the white floor. Again, I kept the copy really short, broke it into two sections, and used color to carry your eye across the page. 

 

Got Grandkids?

I'm beginning to sound like a broken record, but let's face it: images can do way more for us than a million words. This flyer markets to all the grandparents who are coming into your library. Not sure if the copy should say "Your Librarian" or "We" -- it depends on what fits best with your library's relationship with your patrons. I could see an entire series of these posters featuring different activities grandparents can do with the help of the library. It could be lots of fun.

 

Five Tips for Great Flyers and Posters

  1. Call to action. Make sure you let your audience know what you expect them to do as a result of reading your flyer. It might be as simple as asking them to register or stop by for a program.
  2. Create a hierarchy for your information. Make sure the most important information is easy to see either with size, color, or fonts.
  3. Don't sweat the small stuff. There's so much you want to say about a program but it doesn't all belong on the flyer. If you really need to share details about the program or service, create a walk-away piece like a brochure or rack card that people can take home with them. Remember, you only have three seconds to grab their attention. 
  4. Let your artwork speak for you. Whether you use images or clipart, keep in mind that it is as important as any words you choose. Look for art that conveys the right tone and resonates with the intended audience. 
  5. Copy, colors, and fonts. Think about who will be looking at your flyer and write copy that will appeal to that group. Use colors and fonts that are appropriate for them as well. 

Nancy Dowd is the Product Lead for LibraryAware. Her passion is helping libraries connect to their communities.