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Creating Effective Flyers: Tips For Good Design

Post by Danielle Borasky
Posted March 23, 2015 in

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Last month we wrote about the first step of creating an effective flyer -- knowing who you are trying to reach, why people should care, and what you want them to do. The next step is thinking about the design of your flyer -- that’s what we’ll cover this month.

While there are lots of design subtleties to consider, there are three areas that can really make a difference:

Fonts

Choose fonts that are right for the situation -- fun, hand-drawn fonts are great for kids events, but for a trustees meeting, you’ll want a more formal font. Go back to the question of WHO you are trying to reach -- what kind of font would appeal to that audience? Flyers typically have one font for the headline, and a different font for the text of the flyer. It’s ok to use two different fonts, but stick with no more than two so it doesn’t look messy. Finally, keep your fonts legible. Especially for flyers, make sure your font large enough that it can be read from a short distance.


Example of a flyer that uses fonts and images for a specific audiences -- teens

Color and images

Just as you would choose fonts for a specific audience, you’ll also choose colors and images to appeal to that audience. For example, bright neon colors and bold images might be just the things for your teen group, but your book club for adults might respond better to more subdued imagery. These are simplified examples -- the main point is to know enough about who you’re trying to attract with the flyer that you can make some informed choices about what will draw their eye. In general, use bold colors and professional quality photographs.

White Space

White space doesn’t actually have to actually be white, but it does have to be open, empty space. White space is any area not filled with text or images. However, this doesn’t mean it is wasted space! On the contrary, having enough white space improves readability and also directs a viewer’s eyes to the rest of the content (e.g. the text that you really want them to read). Resist the urge to fill up all the space on the page to allow the viewer to focus on what’s most important.

A few overall tips for good flyer design:

  • Less is more when it comes to text on the page -- think bullet points rather than paragraphs.
  • You only have a few seconds to grab someone’s attention , don’t confuse them with a complicated design.
  • People read left to right, top to bottom -- design accordingly!

COMING NEXT MONTH: Writing good content for flyers

 

Danielle Borasky works in Marketing and Outreach at NoveList.