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Book Displays and Beyond

Post by Nancy Dowd
Posted May 02, 2014 in

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For libraries, promoting their resources in-house is more important now than ever before. While retail stores would give their right arm to get the foot traffic of public libraries (just over 1.53 billion in-person visits in 2011), the most recent Pew study continues to confirm that library users have very little idea of the range of services their libraries offer. There are a slew of strategies any library can take advantage of to solve that problem. Here are 4 tips to get you started
 

  1. Where the eyes go, the feet will follow.
    People coming into your library will go to the right naturally; be there for them with an amazing book display. If you greet them with a book display, then utilize the look and feel of that display to lead your patrons through the library with shelf talkers and additional signage. A good example of this is our Divergent readers' advisory series. We carry the look and feel of the book display sign though to flyers, a reading map, and even bookmarks. Every time a patron sees the same color bubble and font they instinctively know the content relates to the book display.
     
    Widget Bookmark Reading Map

     
  2. Create displays with themes that tell a story and create emotion.
    I don't think there is anyone in the library field who does ths better than Jesse Henning (Westerville Public Library in Westerville, OH). You can see some of his displays on his Tumblr page. Whether he is creating Eat-A--Like displays that feature cookbooks or binge reading suggestions for people who have binge-watched House of Cards, Jesse captures the pulse of his patrons and connects it to his collections.
     
  3. Cross promote your resources.
    Perhaps the reason why 53% of young readers don't know that libraries have e-books is because we forget to remind them every chance we get. It is essential for libraries to consider promoting all of their resources when they create displays.A book display shouldn't just have print books; it needs to have all book formats plus movies and music selections. As far as e-books are concerned, make sure you create shelf talkers with a QR code so people can access them right there in the stacks. 

     
  4. Carry your branding through all communication channels.
    Conventional wisdom says that a person needs to see something seven times before they take action. If you are promoting your programs or resources with different channels (web, Facebook, print, or email), then it makes sense to make sure all of those items have the same images and colors so people can make the connection. "Oh, I remember seeing that on the web!"
     
    Bookmark Flyer

    Shelf talker


Nancy Dowd is the Product Lead for LibraryAware. Her passion is helping libraries connect to their communities.