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LibraryAware

LibraryAware Success Story: the New Hanover County Public Library

Post by LibraryAware
Posted October 02, 2013 in LibraryAware

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So many libraries are having such great success with using LibraryAware, we just couldn’t resist showing them off. This month, we’re spotlighting Rachel Langlois and the New Hanover County Public Library in Wilmington, North Carolina.

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What is Multichannel Marketing, Anyway?

Post by Nancy Dowd
Posted September 30, 2013 in LibraryAware

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The other day I was chatting with someone abut marketing. I was going on and on about multichannel marketing when she finally interrupted me and said, “Nance, what the heck is multichannel marketing?”

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Great Back-to-School Messaging

Post by Nancy Dowd
Posted August 27, 2013 in LibraryAware

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You’ve hardly had a moment to catch your breath after your summer reading programming and it’s already time to start creating those materials for back to school night. Getting the messaging right for your handouts is essential in order to get the best results.

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Five Steps to Creating Press Releases That Really Work

Post by Nancy Dowd
Posted August 27, 2013 in LibraryAware

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According to a marketing survey conducted by Library Journal last year, 94% of libraries count on media coverage to communicate with their communities, yet only 24% thought it was the most effective channel. 

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