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This archival collection features periodicals that were primarily used as advertising vehicles for businesses and industries, including medicine, fashion, business, industry, agriculture, and others. Advertising periodicals appeared in large cities and small towns alike, creating a wide commercial geography as the United States expanded west.

The titles in the Advertising Periodicals, 1815-1888 collection illustrate consumer marketing in the 19th century, showing the various goods and services available and how retailers marketed them. The database highlights varying approaches to marketing across a diversifying economy, and includes titles such as The Atlantic Monthly Advertiser, The California Land Circular, and The Medical Intelligencer and Quarterly Advertiser. 

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