The first electronic reference resource focusing on Popular Culture to come from a major publisher, Pop Culture Universe: Icons, Idols, Ideas (PCU) is an authoritative, yet fun, research source for all areas of US/World Pop Culture. Built on hundreds of award-winning titles for all levels of researchers, PCU provides a safe haven for investigating topics that appeal to students—without the bias, advertising, suggestive content, or questionable authorship of commercial or fan sites.

Sample topics include:

• Advertising and Consumer Culture
• American Idol
• Barbie
• Betty White
• Betty Crocker
• the Grateful Dead
• Tupac Shakur
• Social Media
• and thousands more...

PCU represents a major advance in the field of Pop Culture, especially in its integration into the classrooms and libraries. More and more, professors and librarians are using elements of pop culture (film, television, music, technology, sports, etc.) in order to engage students in their classroom and research activities.

The following may also be of interest:

Other related services include:

• eBooks
• EBSCO Discovery Service

• Over 300 volumes of authoritative, published content—thousands of articles fully indexed by a team of librarians and subject specialists
• Decades Pages—fun and informative overviews of pop culture through the decades, including movies, TV shows, awards, box office stars, fads, fashion, news items, and more
• An Analyze section that guides users through the hot topics and key questions in pop culture, from advertising in 1950s America to the effects of rapidly changing technology on our communities
• Skills Center—provides proprietary research tutors and wizard to help students and researchers sharpen their skills. Also provides lesson plans and a reading room featuring full text professional titles from Libraries Unlimited
• Thousands of images
• Hundreds of vetted, regularly checked and updated links
• Regular updates to add brand new content—at no extra cost!