
This database provides business students with a solid foundation for their research and assignments, as well as overview information on topics relevant to their studies. Comprehensive summaries of discipline-specific topics help students to grasp the broad outlines of a subject, realize its real world applications, critically engage it, and locate sources for advanced research. Articles average 3,000 words, providing concise yet more in-depth content than most textbook or encyclopedia entries.
Research Starters™ - Business contains Abstracts, a Keyword List of words pertinent to the article, an Overview to explain why the topic is relevant to business and its implications to stakeholders, Further Insights/Applications to outline how the points in the overview can be applied to business, Viewpoints/Issues/Discourse to enable business students to develop a critical perspective on the topic, a glossary of Terms & Concepts, a Bibliography and a Suggested Reading list.
The Research Starters - Business topics were chosen through careful analysis of the course offerings of major business schools at colleges and universities, e.g., the University at Albany School, the Massachusetts Institute of Technology, Lehigh University, the University of Notre Dame, the University of Michigan, Indiana University, the University of Texas, Virginia Tech, the University of Dayton, Boston College, Temple University, the University of Wisconsin, Gannon University, Ithaca University, Iona College, the University of Maryland, Cornell University, the University of California, Berkley, the University of Connecticut, the University of Toronto, McMaster University, Dalhousie University, the University of Alberta, and the University of British Columbia. In addition, course offerings at 2-year colleges were evaluated and analyzed.
Subject matter experts holding advanced degrees in business, law, political science, psychology, and economics were consulted to ensure that the articles encompassed current trends and popular topics in the business world.
The Research Starters - Business articles are sorted among nineteen categories, each of which contains between ten and forty article topics, such as Accounting, Actuarial Science, Business & Government, Business & Public Policy, Business Information Systems, Business Law, Economics, Entrepreneurship, Finance, Health Care Management, Information Technology, Insurance & Risk Management, International Business, Law, Management, Manufacturing, Marketing, Operations & Information Systems, and Statistics.
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