We never know when a particular book will resonate with a particular reader. Readers' advisory is all about possibilities, and presenting suggestions to readers based on our understanding of a reader's likes and interests and what they have told us about what they like to read.

Many libraries are creative promoting their readers' advisory work. They may employ book displays, use shelf talkers, publish reading lists and newsletters -- even conduct online readers' advisory, all in their quest to help readers find their next good book. At NoveList, we share your passion for spreading the love of reading -- and understand the challenge faced by libraries trying to get the word out to their community. Maybe you want to enhance awareness of your book collection, or tell members of your community about special programs or services that your library has to offer.

Regardless of your marketing objectives, you'll benefit from the podcast on word-of-mouth marketing sponsored by Library Journal and NoveList. It's full of great tips on word-of-mouth marketing and how you can put this powerful yet low-cost marketing strategy to work at your library. Click here to view.

We'd love to hear from you about the topics you would like to see in this little part of cyber-space. Email your questions or comments to me at duncan@ebscohost.com.