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Posts from October 2014

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Posts from October 2013

NextReads Newsletter Profile: Horror

Post by Katherine Bradley Johnson
Posted October 17, 2014 in NextReads

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Horror fiction offers an unusual combination of elements that keep fans turning pages, even though sometimes they can hardly bear to look!

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Dress Up Your Book Displays This Halloween

Post by Shauna Griffin
Posted October 17, 2014 in NextReads

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Last year, to help you prepare for the spookiest night of the year, our NextReads Book Display Ideas newsletter included a theme on “dressing up in costumes.” All of the books included were for kids, making this a handy display to generate enthusiasm among small folks who might be a bit frightened of Halloween -- or of the costumes themselves.

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Missed Opportunities

Post by Duncan Smith
Posted October 07, 2014 in NoveList Plus, Readers' Advisory News

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On a recent flight, I chatted with my seatmate, and she asked the usual 'what do you do' question. I told her that I helped librarians answer the "What’s a good book to read?" question.

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Leveraging Bestsellers to Increase Backlist Circulation

Post by Nancy Dowd
Posted October 02, 2014 in LibraryAware

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How would you like to add hundreds of thousands of dollars to your marketing budget?

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