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Posts from July 2012

What is Your Product? Libraries and the BASF Problem

Post by Duncan Smith
Posted July 25, 2012 in NoveList, Readers' Advisory News

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Have you heard of BASF? It is a company name that might be unfamiliar to you. BASF is a German-based chemical company -- the largest in the world -- that at one time had a big problem. No one knew who it was or what it did. BASF does not make end products. It produces the chemicals used by other companies to make consumer products.

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Two Librarians Win Best-of-the-Best Marketing Books Raffle

Post by NoveList
Posted July 11, 2012 in LibraryAware, NoveList, Special Announcements

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Anna Popp and Rhian Piprell each won a collection of ten Best-of-the-Best Marketing books. The collections were raffled off at ALA during the annual LLAMA PR Xchange and at the EBSCO exhibit booth. The raffles were sponsored by Librar.

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Tips for Communicating with Your Staff Using NextReads

Post by NoveList
Posted July 09, 2012 in NextReads, NoveList

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NextReads isn’t only good for keeping your patrons up-to-date on library happenings; it can also help you keep your library staff in the loop. Here’s how you can set up a private internal staff newsletter to reach out to your entire staff.

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Genre Wars: Never Apologize for Your Reading Tastes

Post by Duncan Smith
Posted July 02, 2012 in NoveList, Readers' Advisory News

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Just in time for beach reading season, The New Yorker has fired the opening salvo in what is surely the longest running skirmish in the Culture Wars -- literature vs. genre. This struggle can also be put another way -- good books vs. trash.

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